Cluster 5 of 28. Ideas 101 to 120
Wellness, which we are famous for and barely sell
The mechanism
Ayurveda is a system of medicine the world already recognises and seeks out. The demand is there; what Sri Lanka needs is more of its own names, known and asked for abroad.
The 20 ideas
- 101Ayurvedic treatment centres to international standard
- 102Jungle meditation retreats
- 103Yoga and pilates retreats
- 104Hot stone therapy using local granite
- 105Herbal bath and body product lines
- 106Traditional hair oil production, branded and exported
- 107Aromatherapy workshops and product ranges
- 108Sound healing and traditional therapy sessions
- 109Wellness packages combining treatment, food and accommodation
- 110A Sri Lankan Ayurveda brand with clinical trials behind three products, not three hundred
- 111Post-surgery and post-cancer recuperation stays, with a doctor on call and the sea outside
- 112Executive burnout retreats sold to companies in London and Singapore as a package
- 113Ayurvedic cookery schools, since the food is the half of the treatment nobody exports
- 114Herbal-garden nurseries selling certified medicinal plants to the treatment centres
- 115Physiotherapy and rehabilitation clinics at international prices, for Sri Lankans abroad and the visitor
- 116Dental tourism packages, which already exist quietly and could be sold openly
- 117Fertility and maternity retreats, with the standard published and inspected
- 118Elder wellness months for the retired parents of Sri Lankans abroad, with medical cover and family visits built in
- 119A registry of trained Ayurvedic practitioners with published qualifications, so the visitor can check
- 120Spa-product manufacturing to European cosmetic regulations, so a Colombo brand can sit in a Zurich pharmacy