Idea 109 of 500. Cluster 5: Wellness, which we are famous for and barely sell
Wellness packages combining treatment, food and accommodation
The mechanism, from the book
Ayurveda is a system of medicine the world already recognises and seeks out. The demand is there; what Sri Lanka needs is more of its own names, known and asked for abroad.
Every idea in cluster 5 uses this mechanism.
A first step
Partner with one Ayurveda centre, one guesthouse and one cook near each other, and agree a price for a 7 night package paid through a single booking. Write it up on one page with the daily schedule and the total price. Send it to 20 small travel agents abroad who sell Asia trips and ask whether they would add it to their list. Three yeses are enough to start.
- Who pays first
- A small travel agent abroad who wants a complete, priced week to sell, rather than three suppliers to coordinate.
- What leaves today
- Treatment, food and rooms are each sold cheaply and separately; the packaged week, where the margin sits, is rarely assembled on the island.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. TwoAn Island Nobody Has Counted
The island's resources, counted - Ch. SeventeenOne Building
The showcase that lists ayurveda among 100 to 300 Sri Lankan brands
Idea 109 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.