Idea 115 of 500. Cluster 5: Wellness, which we are famous for and barely sell
Physiotherapy and rehabilitation clinics at international prices, for Sri Lankans abroad and the visitor
The mechanism, from the book
Ayurveda is a system of medicine the world already recognises and seeks out. The demand is there; what Sri Lanka needs is more of its own names, known and asked for abroad.
Every idea in cluster 5 uses this mechanism.
A first step
If you are a qualified physiotherapist, post in two community groups for Sri Lankans abroad offering a fixed-price, 2 week block of daily sessions during the holiday season, priced in pounds and dollars. Say exactly what is included and where you work. Ask families already planning a trip home whether they or an older parent would book. Advance bookings for the season are the proof you need.
- Who pays first
- A Sri Lankan abroad already coming home for the holidays, who would book daily sessions at a known price rather than wait for them abroad.
- What leaves today
- Sri Lankan families abroad pay for rehabilitation where they live; the island trains physiotherapists but has few clinics priced and marketed to catch that spending.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. TwoAn Island Nobody Has Counted
The island's resources, counted - Ch. SeventeenOne Building
The showcase that lists ayurveda among 100 to 300 Sri Lankan brands
Idea 115 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.