For all five hundred
Four rules
The test every idea passes is one line: does it keep value that now leaves the island, or build the proof that lets somebody else do so? These four rules are what the book has seen work, and fail, on the ground.
Package it properly
The single most common failure I have seen is an excellent product in poor packaging with no story attached. The product is usually the part that is already right.
Tell people it exists
If you are not findable online, nobody can help you, buy from you or recommend you. This is now the cheapest part of any business and the most frequently skipped.
Never beg
Provide a good service, charge properly for it, and let the money follow. It always does, eventually, if the thing is genuinely good and repeated often enough. What does not work is apologising for the price.
Keep the customer
A sale is worth something once. A customer who can reorder from Melbourne for the next 10 years is worth something every year. The whole difference between the raw exporter and the brand is that the brand keeps the relationship.
That is 500. It is nowhere near all of them, and I would rather somebody argued with this list than agreed with it, because the argument is the point.
The country does not have an ideas problem.
It has a conversion problem, and every item above is a place where one person could start converting something tomorrow.