Idea 103 of 500. Cluster 5: Wellness, which we are famous for and barely sell
Yoga and pilates retreats
The mechanism, from the book
Ayurveda is a system of medicine the world already recognises and seeks out. The demand is there; what Sri Lanka needs is more of its own names, known and asked for abroad.
Every idea in cluster 5 uses this mechanism.
A first step
Approach a yoga or pilates teacher abroad who already runs classes with a loyal group, through their public studio page. Offer to handle everything on the island, rooms, food, transfers and a shaded practice deck, for a fixed price per student. Ask them to put the week to their students. If 8 sign up, the teacher has a retreat and you have a client who brings a new group every year.
- Who pays first
- A teacher abroad with a loyal class who wants to lead a retreat but has nobody on the ground to run it.
- What leaves today
- Teachers abroad already sell tropical retreat weeks; the margin stays with whichever country has a host ready to take the whole group.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. TwoAn Island Nobody Has Counted
The island's resources, counted - Ch. SeventeenOne Building
The showcase that lists ayurveda among 100 to 300 Sri Lankan brands
Idea 103 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.