Idea 120 of 500. Cluster 5: Wellness, which we are famous for and barely sell
Spa-product manufacturing to European cosmetic regulations, so a Colombo brand can sit in a Zurich pharmacy
The mechanism, from the book
Ayurveda is a system of medicine the world already recognises and seeks out. The demand is there; what Sri Lanka needs is more of its own names, known and asked for abroad.
Every idea in cluster 5 uses this mechanism.
A first step
Select one product that you or a local maker already sell, a body oil or a balm, and ask a cosmetic safety assessor who works to European rules for a written quote: what the product file would need and what it would cost. Then email three natural-product shops in Switzerland or Germany with a photo and that plan. A buyer who says they would stock it once compliant gives you the case to spend.
- Who pays first
- A small Colombo spa brand that wants to sell in Europe and needs a maker whose products already pass European rules.
- What leaves today
- Island herbs and oils leave as ingredients because local makers cannot pass European cosmetic rules; a compliant factory lets the finished jar leave instead.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. TwoAn Island Nobody Has Counted
The island's resources, counted - Ch. SeventeenOne Building
The showcase that lists ayurveda among 100 to 300 Sri Lankan brands
Idea 120 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.