Idea 110 of 500. Cluster 5: Wellness, which we are famous for and barely sell
A Sri Lankan Ayurveda brand with clinical trials behind three products, not three hundred
The mechanism, from the book
Ayurveda is a system of medicine the world already recognises and seeks out. The demand is there; what Sri Lanka needs is more of its own names, known and asked for abroad.
Every idea in cluster 5 uses this mechanism.
A first step
Pick the three formulas from your family or firm that customers already come back for, and write down what each is used for. Take that list to a researcher in a university pharmacy or medical faculty and ask what a small, properly designed trial would cost and how long it would take. Their written estimate is the first proof that the brand can be built on evidence.
- Who pays first
- A pharmacy or health-food buyer in Europe who will stock Ayurveda only when the label can point to a published trial.
- What leaves today
- Without published evidence, Sri Lankan formulas stay on the cheap, unregulated shelf, and the trusted pharmacy shelf goes to whoever did the trials.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. TwoAn Island Nobody Has Counted
The island's resources, counted - Ch. SeventeenOne Building
The showcase that lists ayurveda among 100 to 300 Sri Lankan brands
Idea 110 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.