Idea 114 of 500. Cluster 5: Wellness, which we are famous for and barely sell
Herbal-garden nurseries selling certified medicinal plants to the treatment centres
The mechanism, from the book
Ayurveda is a system of medicine the world already recognises and seeks out. The demand is there; what Sri Lanka needs is more of its own names, known and asked for abroad.
Every idea in cluster 5 uses this mechanism.
A first step
Visit the Ayurveda centres and practitioners in your district and ask each which plants they buy, how much, from whom, and what quality problems they have. Write the answers in a table. If three of them name the same plant and the same problem, grow that plant first and offer them a supply agreement. A signed order for next season is your start.
- Who pays first
- An Ayurveda treatment centre that needs a reliable, traceable supply of the plants it uses every day.
- What leaves today
- Treatment centres cannot prove where their plants came from, and without that proof no product made from them can pass a foreign inspection.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. TwoAn Island Nobody Has Counted
The island's resources, counted - Ch. SeventeenOne Building
The showcase that lists ayurveda among 100 to 300 Sri Lankan brands
Idea 114 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.