Idea 112 of 500. Cluster 5: Wellness, which we are famous for and barely sell
Executive burnout retreats sold to companies in London and Singapore as a package
The mechanism, from the book
Ayurveda is a system of medicine the world already recognises and seeks out. The demand is there; what Sri Lanka needs is more of its own names, known and asked for abroad.
Every idea in cluster 5 uses this mechanism.
A first step
Find the person who manages staff wellbeing at a mid-sized firm in London or Singapore with a Sri Lankan founder or senior manager, and ask for 20 minutes. Show a one-page 5 night programme with a fixed price per person and a single invoice. Ask whether they would send two people as a trial. A trial booking, or the budget line it would come from, is the proof.
- Who pays first
- A company in London or Singapore that already spends on staff wellbeing and wants a programme it can book as one invoice.
- What leaves today
- Corporate wellbeing money is spent close to the office; a priced, invoiced package is what lets it travel to the island instead.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. TwoAn Island Nobody Has Counted
The island's resources, counted - Ch. SeventeenOne Building
The showcase that lists ayurveda among 100 to 300 Sri Lankan brands
Idea 112 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.