Idea 183 of 500. Cluster 8: The coconut, which deserves its own list
Coconut vinegar and arrack as origin spirits
The mechanism, from the book
The whole-nut principle. Sri Lanka's coconut exports are growing, which makes this the one chain already moving. Almost every part of the nut has a market and most of them leave the island unprocessed.
Every idea in cluster 8 uses this mechanism.
A first step
Bottle 50 of the best vinegar from a small maker who uses toddy, in glass with the district on the label, with the maker's agreement. Give bottles to three restaurant chefs and a hotel shop, and ask the chefs whether they would name it on the menu. Then ask a fine-food importer abroad what they would pay. A chef's order and an importer's price are the proof.
- Who pays first
- A chef who wants a vinegar with a story to name on the menu, and a fine-food shop abroad that sells named vinegars.
- What leaves today
- Coconut vinegar and arrack sell cheaply at home without names, while vinegars and spirits abroad earn their price from their origin.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
What the book adds
One nut, 15 businesses, and the only reason the island exports most of it raw is that nobody built the processing, the packaging or the brand.
In the book
- Ch. TwoAn Island Nobody Has Counted
Rubber and coconut on the island's lower slopes and coast - Ch. SixteenThe Bridge
Nestlé Lanka's coconut milk powder, made at Kurunegala for the world
More from cluster 8
- 176Coconut water, bottled and branded rather than sold as bulk concentrate
- 177Coconut water jelly and other set desserts, a product nobody yet associates with Sri Lanka
- 178King coconut as a named origin product, the way Alphonso is a named mango
- 179Virgin coconut oil, cold-pressed, certified, in consumer packs
- 180Coconut milk and cream in retail formats rather than industrial drums
- 181Coconut flour and desiccated coconut for the gluten-free and baking markets
Idea 183 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.