Idea 177 of 500. Cluster 8: The coconut, which deserves its own list
Coconut water jelly and other set desserts, a product nobody yet associates with Sri Lanka
The mechanism, from the book
The whole-nut principle. Sri Lanka's coconut exports are growing, which makes this the one chain already moving. Almost every part of the nut has a market and most of them leave the island unprocessed.
Every idea in cluster 8 uses this mechanism.
A first step
Set coconut water into jelly in small cups, try 3 versions with pieces of soft coconut flesh, and test how long they keep chilled. Sell them from a cool box at a café or beach stall for a week and record which one visitors buy twice. Then ask a supermarket's chilled-dessert buyer whether they would stock the favourite. A trial order starts it.
- Who pays first
- A visitor on a hot day who wants something cool and local, and a café that wants a dessert nobody else sells.
- What leaves today
- Coconut water leaves cheap and raw; a set dessert turns the same water into a finished product with the island's name on it.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
What the book adds
One nut, 15 businesses, and the only reason the island exports most of it raw is that nobody built the processing, the packaging or the brand.
In the book
- Ch. TwoAn Island Nobody Has Counted
Rubber and coconut on the island's lower slopes and coast - Ch. SixteenThe Bridge
Nestlé Lanka's coconut milk powder, made at Kurunegala for the world
More from cluster 8
- 176Coconut water, bottled and branded rather than sold as bulk concentrate
- 178King coconut as a named origin product, the way Alphonso is a named mango
- 179Virgin coconut oil, cold-pressed, certified, in consumer packs
- 180Coconut milk and cream in retail formats rather than industrial drums
- 181Coconut flour and desiccated coconut for the gluten-free and baking markets
- 182Coconut sugar, treacle and jaggery from the flower sap
Idea 177 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.