Starter Kit. Idea 183 of 500. Cluster 8
Coconut vinegar and arrack as origin spirits
The mechanism, from the book
The whole-nut principle. Sri Lanka's coconut exports are growing, which makes this the one chain already moving. Almost every part of the nut has a market and most of them leave the island unprocessed.
The first step
Bottle 50 of the best vinegar from a small maker who uses toddy, in glass with the district on the label, with the maker's agreement. Give bottles to three restaurant chefs and a hotel shop, and ask the chefs whether they would name it on the menu. Then ask a fine-food importer abroad what they would pay. A chef's order and an importer's price are the proof.
- Who pays first
- A chef who wants a vinegar with a story to name on the menu, and a fine-food shop abroad that sells named vinegars.
- What leaves today
- Coconut vinegar and arrack sell cheaply at home without names, while vinegars and spirits abroad earn their price from their origin.
Ask first
- Inland Revenue Department. Ask which licence and tax registration a maker of vinegar or spirits needs.
- Sri Lanka Standards Institution. Ask which standard applies to vinegar sold in glass bottles.
Check before you spend
Whether selling vinegar is treated differently from selling a spirit, and which licence each needs before a single bottle leaves the maker.
Find out these three numbers
- What does a bottle of craft vinegar sell for in a delicatessen?
- How many bottles a month can one small maker supply steadily?
- What will a restaurant chef pay for a bottle with the district named?
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
From the appendix of Why Not Sri Lanka? by Dr Maheshika Halbeisen. The idea and the mechanism are the book's; this kit was written for the site.