The mechanism

The whole-nut principle. Sri Lanka's coconut exports grew by more than 40% in 2025, faster than any other major export, which makes this the chain already moving fastest. Almost every part of the nut has a market, and much of the value still leaves the island in bulk, under somebody else's name.

The 15 ideas

One nut, 15 businesses, and the reason so much of it still leaves in bulk drums and bales is that too few built the packaging and the brand.