Idea 93 of 500. Cluster 4: The experience economy
Train-journey packages on the hill line with a guide, a meal and a stop that is not Ella
The mechanism, from the book
An app that tells people what is happening tonight converts a day visit into a 2-night stay.
Every idea in cluster 4 uses this mechanism.
A first step
Ride the hill line yourself and pick one station that is not Ella where a stop is worthwhile: a walk, a tea shop, a waterfall. Draft a day package with a guide, a meal and that stop, then sell it to guests at three guesthouses. The first full booking is the proof.
- Who pays first
- Visitors who have heard about the hill train and want the ride made easy, with a guide and a meal.
- What leaves today
- Visitors ride the train and crowd into the same town; a different stop spreads the spending and adds a night.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
What a day visit needs in order to become 2 nights
More from cluster 4
- 71Evening cultural performances on a fixed nightly schedule
- 72Moonlit storytelling: the legends, the kings, the histories
- 73Royal feast dinners recreating historical menus
- 74Costume and photography experiences
- 75Archaeology-themed treasure hunts for children
- 76Private guided tours led by historians and archaeologists
Idea 93 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.