Idea 92 of 500. Cluster 4: The experience economy
A "what's on tonight" service for each tourist town, printed and online, updated daily
The mechanism, from the book
An app that tells people what is happening tonight converts a day visit into a 2-night stay.
Every idea in cluster 4 uses this mechanism.
A first step
Walk through a tourist town you know on a Monday and collect every event, performance, dinner and market for the week. Print one page listing tonight's events and hand it to every guesthouse, then ask owners to count guests who went to something. A few guests extending by a night is the proof.
- Who pays first
- Guesthouse owners who want to keep guests another night, and event organisers who want an audience.
- What leaves today
- Events in every town run with empty seats while visitors move on by bus; a daily list joins the two and adds nights.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
What a day visit needs in order to become 2 nights
More from cluster 4
- 71Evening cultural performances on a fixed nightly schedule
- 72Moonlit storytelling: the legends, the kings, the histories
- 73Royal feast dinners recreating historical menus
- 74Costume and photography experiences
- 75Archaeology-themed treasure hunts for children
- 76Private guided tours led by historians and archaeologists
Idea 92 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.