Idea 76 of 500. Cluster 4: The experience economy
Private guided tours led by historians and archaeologists
The mechanism, from the book
An app that tells people what is happening tonight converts a day visit into a 2-night stay.
Every idea in cluster 4 uses this mechanism.
A first step
Contact a history or archaeology lecturer, or a graduate student, and ask whether they would lead a private half-day tour at a weekend. Price it well above a standard guide, and offer it to two luxury travel advisers abroad and to a boutique hotel's concierge. One booking at the full price proves visitors will pay for depth.
- Who pays first
- Well-read travellers and luxury advisers who want expertise, not a script, and will pay a premium for it.
- What leaves today
- Deep knowledge of the sites sits unused in the universities while visitors hear a rushed script; a paid tour pays for the expertise.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
What a day visit needs in order to become 2 nights
More from cluster 4
Idea 76 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.