Idea 71 of 500. Cluster 4: The experience economy
Evening cultural performances on a fixed nightly schedule
The mechanism, from the book
An app that tells people what is happening tonight converts a day visit into a 2-night stay.
Every idea in cluster 4 uses this mechanism.
A first step
Book a hall or courtyard for four evenings and ask a local dance troupe to perform at the same time each night. Put a printed schedule with a ticket price in every guesthouse in town. Count attendance each night, and ask guesthouse owners whether any guests stayed an extra night for it. Rising attendance is the proof.
- Who pays first
- Visitors staying in town with nothing to do after dark, and guesthouse owners who want a reason to sell a second night.
- What leaves today
- Without an evening worth staying for, visitors leave by nightfall; a fixed nightly show turns a day trip into a stay.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
What a day visit needs in order to become 2 nights
More from cluster 4
Idea 71 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.