Idea 91 of 500. Cluster 4: The experience economy
The Kandy Esala Perahera sold as a week, with seats, explanation and the temple's protocol respected
The mechanism, from the book
An app that tells people what is happening tonight converts a day visit into a 2-night stay.
Every idea in cluster 4 uses this mechanism.
A first step
Speak with the temple's lay committee to learn what protocol visitors must follow, and write a one-page guide from their answer. Then offer a Perahera week, seats, explanation and accommodation, to five travel agents abroad for next year, asking for provisional holds. Holds, and the committee's blessing, are the proof.
- Who pays first
- Cultural travellers and their agents who want to see the Perahera properly, with a seat, context and respect for the ritual.
- What leaves today
- The Perahera draws visitors who come for a night; a week sold with care captures the stay and keeps the protocol respected.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
What a day visit needs in order to become 2 nights
More from cluster 4
- 71Evening cultural performances on a fixed nightly schedule
- 72Moonlit storytelling: the legends, the kings, the histories
- 73Royal feast dinners recreating historical menus
- 74Costume and photography experiences
- 75Archaeology-themed treasure hunts for children
- 76Private guided tours led by historians and archaeologists
Idea 91 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.