Idea 95 of 500. Cluster 4: The experience economy
Kayaking and paddle-boarding on the lagoons, with a naturalist
The mechanism, from the book
An app that tells people what is happening tonight converts a day visit into a 2-night stay.
Every idea in cluster 4 uses this mechanism.
A first step
Hire two kayaks for a morning on a lagoon near you and take two guests out with a naturalist who knows the birds and the mangroves. Ask them what they would pay and whether they would recommend it. Then leave a leaflet at three guesthouses. Bookings within the fortnight are the proof.
- Who pays first
- Nature-minded visitors staying on the coast who want a quiet morning on the water with someone who knows it.
- What leaves today
- Lagoons are passed on the way to the beach; a naturalist-led paddle sells them as an experience and a reason to stay.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
What a day visit needs in order to become 2 nights
More from cluster 4
- 71Evening cultural performances on a fixed nightly schedule
- 72Moonlit storytelling: the legends, the kings, the histories
- 73Royal feast dinners recreating historical menus
- 74Costume and photography experiences
- 75Archaeology-themed treasure hunts for children
- 76Private guided tours led by historians and archaeologists
Idea 95 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.