Idea 88 of 500. Cluster 4: The experience economy
Outdoor cinema evenings
The mechanism, from the book
An app that tells people what is happening tonight converts a day visit into a 2-night stay.
Every idea in cluster 4 uses this mechanism.
A first step
Borrow a projector and a screen and ask a guesthouse garden or a beach bar to host one film night. Choose a film shot on or about the island, charge an entry fee that includes a drink, and count attendance. Guests staying for a second screening, or asking about the next one, are the proof.
- Who pays first
- Beach and hill-town guesthouses that need evening entertainment, and their guests with nothing to do after dinner.
- What leaves today
- Evenings in tourist towns are often empty; a film night fills one and gives a visitor a reason to stay another night.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
What a day visit needs in order to become 2 nights
More from cluster 4
- 71Evening cultural performances on a fixed nightly schedule
- 72Moonlit storytelling: the legends, the kings, the histories
- 73Royal feast dinners recreating historical menus
- 74Costume and photography experiences
- 75Archaeology-themed treasure hunts for children
- 76Private guided tours led by historians and archaeologists
Idea 88 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.