Idea 87 of 500. Cluster 4: The experience economy
Whale watching, properly regulated
The mechanism, from the book
An app that tells people what is happening tonight converts a day visit into a 2-night stay.
Every idea in cluster 4 uses this mechanism.
A first step
Go out on one whale-watching trip and write down how close the boat went and how the crew behaved. Then draft a short code of conduct covering distance and speed, and ask two operators whether they would sign and advertise it. Two signatures, and visitors choosing those boats, are the proof.
- Who pays first
- Visitors who care how animals are treated and will choose, and pay more for, a boat that keeps its distance.
- What leaves today
- A careless trade risks the whales and the reputation; a regulated one is proof that lets every operator charge more.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
What a day visit needs in order to become 2 nights
More from cluster 4
- 71Evening cultural performances on a fixed nightly schedule
- 72Moonlit storytelling: the legends, the kings, the histories
- 73Royal feast dinners recreating historical menus
- 74Costume and photography experiences
- 75Archaeology-themed treasure hunts for children
- 76Private guided tours led by historians and archaeologists
Idea 87 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.