Idea 486 of 500. Cluster 27: The fruit nobody grades
The Karuthakolomban mango, the finest the island grows, graded, packed and sold under its own name, from Jaffna and every district that grows it, to Colombo and the world
The mechanism, from the book
Fruit the world wants, sold in a heap by the road. Grading, a name and a cold box make the heap an export and the season a reason to visit.
Every idea in cluster 27 uses this mechanism.
A first step
Buy a few boxes of Karuthakolomban mangoes from growers in Jaffna in the season, grade them by size and ripeness, and pack them in boxes with the variety's name on the lid. Sell the graded boxes to two shops and a hotel in Colombo at a price above the heap by the road. Ask what a shipment abroad would need. The proof is a repeat order at the higher price.
- Who pays first
- A Colombo shop or hotel, or a Sri Lankan family abroad, that will pay more for the named mango, graded and boxed.
- What leaves today
- The island's finest mango is sold in a heap by the road at the heap's price; grading and a name keep the difference here.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. ElevenThe Mechanisms
What a brand and an owned variety are worth, from the kiwifruit growers - Ch. TwoAn Island Nobody Has Counted
The island's resources, counted
More from cluster 27
- 487A fruit-grading standard and the graders trained to it, so that Grade A from any district means the same thing to a buyer in Dubai
- 488Mangosteen and rambutan flown fresh in season to the Gulf and Singapore in graded boxes, not left to the roadside
- 489The island's bananas sold by name, kolikuttu, seeni and ambul, in Colombo and in the Sri Lankan shops abroad, not as "banana"
- 490Avocado orchards in the hills for the breakfast tables of the Gulf, which now fly the fruit in from much further away
- 491Fruit-tree nurseries selling grafted saplings of the named varieties, with a guarantee that the tree is what the label says
- 492Pick-your-own orchards and fruit trails for visitors in the season, the way apple farms do it in England
Idea 486 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.