The mechanism, from the book

The village cannot get a box to the container port. The gap is small firms, not big ones.

Every idea in cluster 22 uses this mechanism.

A first step

Spend a week at the market or a wholesale yard in one district town and ask the lorry drivers where they came from, what they unloaded and whether they go back empty. Then ask 5 producers in the town what they send to Colombo and how. Match one empty lorry with one producer's load for a fee, and record what each side saved. Both sides asking you for the next match is the proof.

Who pays first
A lorry owner who would rather carry a paying load home than drive back empty, and a district producer who wants cheaper freight to Colombo.
What leaves today
Lorries return empty while district goods wait or go through middlemen; one match fills the lorry and gets the box to the port.

The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.

The Starter Kit, printableOne click, no form, no name.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

The only test any idea on this site has to pass. The four rules that go with it are here.

In the book

  • Ch. TwoAn Island Nobody Has Counted
    The harbour on the main sea lane
  • Ch. FourteenThe List
    Defend the port before expanding it
WITH500BUSINESS IDEASTO STARTTOMORROW

Idea 434 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.