Refrigerated three-wheelers for the fish and dairy trades

A first step

Spend two mornings riding with a fish vendor and a milk collector on their rounds, and note how much ice they use, how much stock goes bad, and what they sell at a discount by noon. Get a quote to fit an insulated, chilled box to a three-wheeler, and ask both what they would pay to rent one by the month. The proof is a named monthly rent from a vendor.

Who pays first

A fish vendor who sells at a loss by noon because the ice has melted, and would pay rent for a chilled vehicle that lets them sell all day.

What leaves today

Fish and milk lose value by the hour in the heat; cold transport keeps the freshness that commands a higher price for the producer.

The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

The only test any idea on this site has to pass. The four rules that go with it are here.

In the book

• Ch. TwoAn Island Nobody Has Counted
  The harbour on the main sea lane
• Ch. FourteenThe List
  Defend the port before expanding it

More from cluster 22

• 426Motorbike courier networks in the districts for the small exporters' parcels
• 427Shared depots where twenty producers fill one container
• 429Tourist shuttle services on fixed routes and published timetables between the sites
• 430Airport transfer companies with drivers trained, insured and rated
• 431Luggage-forwarding for tourists, so they can walk the hills and meet their bags at the coast
• 432Bicycle hire and repair in the tourist towns and the flat districts

All 10 ideas in this cluster