The mechanism, from the book

What cannot be copied. Every competitor can build a beach hotel. No competitor can offer a Buddhist tradition more than 2,000 years old, still practised at the places where it first took root on the island.

Every idea in cluster 9 uses this mechanism.

A first step

Find an Ayurveda centre with a qualified physician and a temple nearby whose chief incumbent already welcomes lay meditators, and ask each, separately, whether they would share a guest for a week, each doing only their own part. You handle the timetable, transport and the English explanation. Write the week on one page with its price and send it to 10 people abroad who have bought a wellness retreat before. The proof is a deposit.

Who pays first
A professional abroad who already spends on wellness retreats every year and wants one week that joins body treatment and meditation without a sales pitch.
What leaves today
The wellness week the world buys is sold under other countries' names, while the island that holds both Ayurveda and the meditation tradition sells them separately and briefly.

The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.

The Starter Kit, printableOne click, no form, no name.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

The only test any idea on this site has to pass. The four rules that go with it are here.

What the book adds

Two things first, because they matter more here than anywhere else in this list.

The aim is to share this with the world, not to sell it. It must be led by the temples, not sold to them. A monastery is not a venue and a monk is not a guide, and any programme that treats them as either will be refused, correctly. What the temples need is not investors but translation, timetables, a way to be found, and someone to handle the practical arrangements that monks should not be handling.

And the point is not to change the visitor's religion. It is to let a person who has travelled across the world to sit in a 2,000-year-old monastery actually do so, properly, with someone who can explain what is happening in a language they understand. Everything else follows from that, including the week they stay instead of the afternoon.

This is, in my view, the strongest idea in this appendix, and it needs almost no money to start.

Sri Lanka observes Poya, the full moon, as a public holiday every month, and on those days lay Buddhists across the island observe Sil, a day of precepts, meditation and teaching at the temple. It is already happening, on a published calendar, every month, across the island.

Nobody else on earth has this. It is the clearest example in the whole book of something the island already has and has not yet shared.

In the book

  • Ch. FiveThe Most Photographed Rock in the World
    The visitor is already coming; the question is the second week
  • Ch. SeventeenOne Building
    A 25-minute immersion for the airport run, which nobody else can offer
WITH500BUSINESS IDEASTO STARTTOMORROW

Idea 197 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.