Idea 82 of 500. Cluster 4: The experience economy
Horse and carriage village tours
The mechanism, from the book
An app that tells people what is happening tonight converts a day visit into a 2-night stay.
Every idea in cluster 4 uses this mechanism.
A first step
Find a family with a horse and carriage in a village near a heritage site, and ask whether they would take visitors on an hour's circuit. Agree a fee and a route. Run it for two guests from the nearest guesthouse and ask what they would pay. A second booking from that guesthouse is the proof.
- Who pays first
- Families and slower travellers who want to see village life at walking pace, and the guesthouses that sell it to them.
- What leaves today
- Visitors pass villages by car without stopping; a slow tour pays the village for its own daily life.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
What a day visit needs in order to become 2 nights
More from cluster 4
- 71Evening cultural performances on a fixed nightly schedule
- 72Moonlit storytelling: the legends, the kings, the histories
- 73Royal feast dinners recreating historical menus
- 74Costume and photography experiences
- 75Archaeology-themed treasure hunts for children
- 76Private guided tours led by historians and archaeologists
Idea 82 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.