Idea 80 of 500. Cluster 4: The experience economy
Augmented reality tours of heritage sites
The mechanism, from the book
An app that tells people what is happening tonight converts a day visit into a 2-night stay.
Every idea in cluster 4 uses this mechanism.
A first step
Choose one ruin at one site and have an illustrator draw how it looked, based on published reconstructions. Put the drawing on a phone so a visitor can hold it up against the ruin. Test it with 10 visitors and ask what they would pay to have the whole site rebuilt in the same way. Their price is your proof.
- Who pays first
- Visitors who stand in front of a ruin and cannot see what it was, and will pay to see it rebuilt.
- What leaves today
- The ruins cannot show what they once were; the reconstruction is the value visitors pay for, and it can be built here.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
What a day visit needs in order to become 2 nights
More from cluster 4
- 71Evening cultural performances on a fixed nightly schedule
- 72Moonlit storytelling: the legends, the kings, the histories
- 73Royal feast dinners recreating historical menus
- 74Costume and photography experiences
- 75Archaeology-themed treasure hunts for children
- 76Private guided tours led by historians and archaeologists
Idea 80 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.