The mechanism, from the book

Sri Lankans make the world's underwear to the world's standard, and the country has no fashion brand of its own that the world has heard of.

Every idea in cluster 20 uses this mechanism.

A first step

Walk into three boutique hotels or villas in your area and ask the owner what they bought abroad for the rooms last year and why they could not find it at home. Then put together a sample room scheme using only products from this appendix, with prices. An owner who asks you to quote for one room is your first client.

Who pays first
A villa or boutique hotel owner refurbishing rooms who wants a local look and would pay a designer to source it from island makers.
What leaves today
Hotels import much of their furnishing from abroad; a local interior firm sends that spending to island makers instead.

The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.

The Starter Kit, printableOne click, no form, no name.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

The only test any idea on this site has to pass. The four rules that go with it are here.

In the book

  • Ch. ThreeWhat We Have Already Built
    MAS and Brandix: the world's first green apparel factories
WITH500BUSINESS IDEASTO STARTTOMORROW

Idea 402 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.