The mechanism
Sri Lankans make the world's underwear to the world's standard, and the country has no fashion brand of its own that the world has heard of.
The 15 ideas
- 396A Sri Lankan lingerie and swimwear brand, since the factories that make everyone else's are here
- 397Sportswear brands using the technical fabric and the cutters that already exist
- 398Batik and handloom in contemporary fashion, sold in London and Tokyo, not only at the airport
- 399A fashion school linked to the factories, so the designers do not have to leave
- 400Surplus and off-cut businesses: the factories' waste as a design material
- 401Furniture design in coconut timber, rubberwood and rattan, for export
- 402Interior-design firms serving the villa and hotel owners, with the products sourced from this list
- 403Jewellery design in silver and the lesser gems, for the mid-market abroad
- 404Homeware brands: ceramics, linen, brass, made here, sold under one Sri Lankan name
- 405Uniform and workwear manufacturing for the region's hotels and hospitals
- 406Sustainable-fashion certification, since Brandix and MAS have the factories and the world wants the proof
- 407Costume and textile conservation for the temples and museums
- 408A design fair in Colombo where the world's buyers come to the makers, once a year
- 409Print and pattern studios licensing Sri Lankan motifs to the fabric mills of the world
- 410Repair, alteration and tailoring services for the visitors, priced and done in a day
