WHY NOT SRI LANKA? සිංහල

The mechanism, from the book

Sri Lankans make the world's underwear to the world's standard, and the country has no fashion brand of its own that the world has heard of.

Every idea in cluster 20 uses this mechanism.

A first step

Choose one garment, running shorts or a cricket training top, and ask a factory's development team for the cost of 50 units in a technical fabric they already use. Offer the batch to two sports clubs or schools with their crest on it, at a price that covers the cost. A club's order is the proof, and its feedback is your second design.

Who pays first
A sports club or school at home or abroad that buys kit every season and would buy kit designed here and made in the same factories as the big brands.
What leaves today
The skill to make the world's sportswear is here but the brand margin is taken abroad; a local brand keeps it on the island.

The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.

The Starter Kit, printableOne click, no form, no name.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

The only test any idea on this site has to pass. The four rules that go with it are here.

In the book

  • Ch. ThreeWhat We Have Already Built
    MAS and Brandix: the world's first green apparel factories

More from cluster 20

All 15 ideas in this cluster

WITH500BUSINESS IDEASTO STARTTOMORROW

Idea 397 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.

Previous, 396A Sri Lankan lingerie and swimwear brand, since the factories that...Next, 398Batik and handloom in contemporary fashion, sold in London and Tokyo...