Fish-market tours at Negombo at dawn with breakfast after, the way Tokyo sold Tsukiji

A first step

Go to the Negombo fish market before dawn and ask one trader whether they will explain the auction to a small group for a fee per head. Arrange breakfast with a cafe nearby at a fixed price. Then offer the tour to the front desks of hotels in Negombo and take names for the first morning. A full first group, paid in advance, is the proof that the market can be sold as it is.

Who pays first

A hotel guest in Negombo with one free morning, who wants something real to do and will pay for breakfast and a story.

What leaves today

The market is already a spectacle at dawn, but nobody is paid for showing it, so the visitor's morning is spent inside the hotel.

The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

The only test any idea on this site has to pass. The four rules that go with it are here.

In the book

• Ch. TwoAn Island Nobody Has Counted
  An ocean eight times the size of the land

More from cluster 13

• 251Sailing charters and a yacht marina at Galle or Trincomalee, with the crew trained here
• 252Diving schools at the wrecks of Trincomalee and the reefs of the east, certified to international standard
• 253Sport fishing charters with catch-and-release, sold to the Gulf and Europe
• 254Sea-cucumber and seaweed farming in the northern lagoons, which Japan and Korea buy
• 255Tuna graded, loined and vacuum-packed at the harbour for the sashimi market, not sold whole
• 256Crab and prawn from the lagoons as a branded chilled export, with the lagoon's name

All 20 ideas in this cluster