Idea 62 of 500. Cluster 3: Souvenirs that are actually from here
A licensed Sigiriya mark, so that every bottle, tin and cap sold at the rock carries it
The mechanism, from the book
The Zermatt water bottle. Sigiriya has not got a stone with its own name on it.
Every idea in cluster 3 uses this mechanism.
A first step
Draw a simple Sigiriya mark and put it on 50 water bottle labels and 50 tea tin stickers. Ask one kiosk near the rock to stock them for a week beside unmarked stock at the same price, and count which sells faster. Take the result to the office that manages the site and ask what a licence would require. The sales comparison is the proof.
- Who pays first
- Kiosks and shops near the rock whose customers choose a bottle or tin with the place's own mark on it.
- What leaves today
- Every bottle and tin sold at the rock carries someone else's brand; a licensed mark earns the site a share of each sale.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
The Matterhorn water bottle and the souvenir that is from there
More from cluster 3
Idea 62 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.