The mechanism, from the book

The country's best-known export is cricket, and little of the business around it is built at home.

Every idea in cluster 25 uses this mechanism.

A first step

Spend a weekend at an east-coast surf point talking to the surf schools, the board-hire shacks and the guesthouse owners. Ask each whether they would put up prize money, rooms or a judges' tent for a small open contest in the high season, and write down what each offers. With 3 pledges in hand, contact the clubs whose surfers already come and ask for entries at a set fee.

Who pays first
Visiting surfers already on the coast in the season, who pay an entry fee, and guesthouses that want every room full for the contest week.
What leaves today
Surfers come anyway, but without results on the world calendar the coast has no proof to charge for, and the prestige goes to rival breaks.

The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.

The Starter Kit, printableOne click, no form, no name.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

The only test any idea on this site has to pass. The four rules that go with it are here.

In the book

  • Ch. ThreeWhat We Have Already Built
    Cricket among the things Sri Lankans have built
WITH500BUSINESS IDEASTO STARTTOMORROW

Idea 469 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.