Idea 232 of 500. Cluster 11: Cinnamon and the spice garden
Turmeric from Sri Lanka tested and labelled for curcumin content, which is what the health market pays for
The mechanism, from the book
The imitation out-earns the original. Vietnam earns more from cassia than Sri Lanka does from true cinnamon, because the cassia arrives on the shelf as a product and the cinnamon arrives at the port as a bale.
Every idea in cluster 11 uses this mechanism.
A first step
Collect turmeric from 5 growers, have each sample tested for curcumin at a food-testing laboratory, and print the result on the pack. Show the tested packs to 5 health food shops or supplement makers at home and abroad and ask what premium the tested figure earns. The proof is a price difference and one buyer.
- Who pays first
- A supplement maker or health food shop abroad whose customers buy turmeric for curcumin and who wants a tested figure on a traceable source.
- What leaves today
- Sri Lankan turmeric is sold untested and unnamed, so it competes on price with every other origin instead of on the one number the market pays for.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FourThe Same Failure, Four Times
Why cassia out-earns true cinnamon - Ch. ElevenThe Mechanisms
The single desk that ends undercutting and funds brand and quality
More from cluster 11
- 221Cinnamon quills in retail packs with the grade printed, since almost no consumer knows the grades exist
- 222Cinnamon sticks as a branded gift, tied and boxed, sold at every airport in the world where we have a shop
- 223Cinnamon-leaf and bark oils bottled for the aromatherapy trade under a Sri Lankan name
- 224Cinnamon-infused honey, sugar and salt as a range
- 225A "true cinnamon" education campaign run by producers, aimed at bakers and chefs abroad
- 226Cinnamon farm stays in the south-west, where the peeling is the show
Idea 232 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.