Cinnamon sticks as a branded gift, tied and boxed, sold at every airport in the world where we have a shop

A first step

Make 20 gift bundles by hand: quills tied with a ribbon, boxed, with a card on true cinnamon. Take them to the gift shop managers at 3 hotels and one airport shop and ask whether they would stock them and at what price. The proof is one purchase order and the price they set on the shelf.

Who pays first

A hotel or airport gift shop that needs a light, authentic gift for departing visitors and wants something other than tea on the shelf.

What leaves today

Cinnamon leaves the island as a bale and comes back abroad as a gift someone else has boxed, with the margin added in their country.

The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

The only test any idea on this site has to pass. The four rules that go with it are here.

In the book

• Ch. FourThe Same Failure, Four Times
  Why cassia out-earns true cinnamon
• Ch. ElevenThe Mechanisms
  The single desk that ends undercutting and funds brand and quality

More from cluster 11

• 221Cinnamon quills in retail packs with the grade printed, since almost no consumer knows the grades exist
• 223Cinnamon-leaf and bark oils bottled for the aromatherapy trade under a Sri Lankan name
• 224Cinnamon-infused honey, sugar and salt as a range
• 225A "true cinnamon" education campaign run by producers, aimed at bakers and chefs abroad
• 226Cinnamon farm stays in the south-west, where the peeling is the show
• 227Peeler training schools, since the skill is disappearing and it is the whole value

All 15 ideas in this cluster