Idea 23 of 500. Cluster 2: Sell the making, not the object
Multi-day culinary residencies
The mechanism, from the book
The craft cannot be copied and the object can. In Europe people queue to watch glass being blown and then buy the glass.
Every idea in cluster 2 uses this mechanism.
A first step
Draft a 5-day residency, one region's cooking each day, and send it to 10 cookery schools and food writers abroad asking whether their students or readers would book it. Ask for a price they consider fair and dates that suit. Three replies that name a price, or one school asking to bring a group, is your proof.
- Who pays first
- Cookery schools and food clubs abroad that take groups on culinary trips and need a partner who can teach, house and feed them.
- What leaves today
- Recipes from the island are taught abroad by others; a residency sells the source of that knowledge directly, for days rather than hours.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
Courses instead of meals, the one the book would build first
Idea 23 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.