Idea 22 of 500. Cluster 2: Sell the making, not the object
Full-day courses: a five-course Sri Lankan menu
The mechanism, from the book
The craft cannot be copied and the object can. In Europe people queue to watch glass being blown and then buy the glass.
Every idea in cluster 2 uses this mechanism.
A first step
Write the menu for a five-course day, from the market in the morning to dessert, and cost every ingredient at your local market this week. Run it once for a group of friends at cost and film the day on a phone. Send the clip and a price to three boutique hotels nearby and ask whether they would sell it as an excursion. One hotel's yes is the proof.
- Who pays first
- Boutique hotels that want a full-day excursion for guests on a quiet day, and food-loving travellers who plan trips around meals.
- What leaves today
- A full day of teaching earns far more than a restaurant meal, and the skill travels home with the guest as the island's advertisement.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
Courses instead of meals, the one the book would build first
Idea 22 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.