Idea 208 of 500. Cluster 10: Tea, beyond the auction
Tea-flavoured chocolates, ice creams and liqueurs made here rather than in Europe
The mechanism, from the book
The Colombo auction sells tea by the lot to a buyer who blends it under his own name. Every step after the auction is where the money is, and every step can be done here by somebody who is not a plantation company.
Every idea in cluster 10 uses this mechanism.
A first step
Make 3 test batches in a home kitchen: a tea truffle, a tea ice cream and a tea syrup, each made with a named estate's leaf. Take them to 5 hotel pastry chefs and gift shop owners and ask which they would buy and at what price. The proof is the one product that gets an order, and the price it gets it at.
- Who pays first
- A hotel pastry kitchen or airport gift shop that wants a flavour guests cannot buy anywhere else and will pay for it on a regular order.
- What leaves today
- Tea-flavoured chocolates and liqueurs are made in Europe from Ceylon leaf, so the value of the finished product is added abroad.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. ElevenThe Mechanisms
The auction and every step after it - Ch. TwoAn Island Nobody Has Counted
Tea whose name the world has known for 200 years
More from cluster 10
- 201Single-estate teas sold direct to consumers abroad by subscription, with the estate's story
- 202A tea sommelier course in Nuwara Eliya, certified, for the hotel trade of the world
- 203Tea tasting rooms in Kandy, Ella and Colombo run like wine bars
- 204Cold-brew and sparkling Ceylon tea in cans for the Gulf and Asia
- 205Matcha-style ground green tea from the upcountry, for cafés
- 206Tea cosmetics: creams and serums with a named estate's extract
Idea 208 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.