Idea 107 of 500. Cluster 5: Wellness, which we are famous for and barely sell
Aromatherapy workshops and product ranges
The mechanism, from the book
Ayurveda is a system of medicine the world already recognises and seeks out. The demand is there; what Sri Lanka needs is more of its own names, known and asked for abroad.
Every idea in cluster 5 uses this mechanism.
A first step
Offer a 2 hour workshop at a guesthouse or hotel where guests blend their own oil from cinnamon, lemongrass and other island plants, and take the bottle home. Agree a price per head with the owner and run it twice this week. Note how many guests buy extra bottles at the end. Those sales tell you which blends to turn into a range.
- Who pays first
- A hotel guest who wants a hands-on hour and a bottle to take home, and a hotel that wants an activity to sell.
- What leaves today
- Island plants that could scent a finished product are sold as raw leaf, bark or bulk oil, leaving the blending and the brand to somebody else.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. TwoAn Island Nobody Has Counted
The island's resources, counted - Ch. SeventeenOne Building
The showcase that lists ayurveda among 100 to 300 Sri Lankan brands
Idea 107 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.