The mechanism
The smallholder sells raw to a collector at the gate and the collector sells to a packer who puts his own name on it. Denmark's farmers got rich the day they owned the creamery.
The 25 ideas
- 271A farmers' co-operative dairy in the hill country selling cheese and yoghurt under its own brand
- 272Buffalo-milk mozzarella and ghee for the hotels and for export
- 273Fruit and vegetable drying: mango, pineapple, papaya, jackfruit and okra as premium snacks and soup mixes for Europe and the Gulf
- 274Frozen tropical fruit pulp for the smoothie chains of the world
- 275Heritage rice varieties grown under contract and sold at ten times the commodity price
- 276Organic certification services for smallholder groups, shared so the cost is bearable
- 277Mushroom farms supplying the hotels, since most are still imported
- 278Cut flowers and foliage for the Gulf and Europe, from the cool hills, the way Kenya does it
- 279Orchid nurseries for export, which Singapore built from nothing
- 280Seed banks and seed businesses for the heritage vegetables and grains
- 281Honey from the dry zone, single-origin, tested and branded
- 282Egg and poultry co-operatives with a cold chain, so the price does not collapse in the season
- 283Goat and sheep dairy in the north, where the animals already are
- 284Vegetable box schemes for Colombo households, direct from a named farm
- 285Drip-irrigation installation and maintenance businesses for the dry zone
- 286Cashew-processing units in Puttalam owned by the growers, not by the traders
- 287Kithul tapping co-operatives with a shared processing plant and a brand
- 288Tamarind, lime and ginger pastes for the restaurant trade abroad
- 289Agricultural drone services: spraying, mapping and counting, sold per acre
- 290Cold stores at the district level, rented by the pallet
- 291A wholesale market app that shows the day's prices, so the farmer stops selling blind
- 292Palmyrah products from the north: toddy, jaggery, fibre, fruit, the whole tree the way the coconut is a whole nut
- 293Farm-machinery hire pools, so that a two-acre farmer can afford a harvester for a day
- 294Wood-apple, passion fruit, jackfruit and jamun as jellies, jams and fruit leathers in jars, the way Britain sells marmalade
- 295Home gardens turned into a supply chain for one hotel, with a contract and a price
