Starter Kit. Idea 261 of 500. Cluster 13

Beach-hut cafés run to a standard, licensed, with the sanitation that the beaches lack

Back to the idea

Written for this site as a starting point, not from the book. Rules and fees change: ask the bodies named below before you spend money.

The mechanism, from the book

An ocean eight times the size of the land, and a fishing fleet that sells its catch on the beach. The Maldives built a tourism industry on water Sri Lanka has more of.

The first step

Spend a weekend on one popular beach counting visitors, noting where they eat, and asking 20 of them what they would pay for a clean toilet, shade and a proper coffee. Then take those answers to the local council office and ask exactly what licence a beach cafe needs and what it costs. The survey gives you demand, and the licence answer gives you the true cost of doing it to a standard.

Who pays first
Families and foreign visitors spending a whole day on the beach, who pay for food and toilets they can trust and come back the next day.
What leaves today
Visitors cut beach days short or stay inside hotel gates because the beach lacks basic sanitation, so their spending never reaches the shore.

Ask first

  • the local council (Municipal Council, Urban Council or Pradeshiya Sabha). Ask what licence a beach café with toilets needs on that stretch.
  • the area Medical Officer of Health. Ask what sanitation a beach café must have before it opens.

Check before you spend

Whether building on the beach is allowed at all, what the coastal rules permit, and how waste water will be removed.

Find out these three numbers

  1. What would visitors pay for a clean toilet and shade?
  2. How many visitors use this beach on a busy day?
  3. What does a clean toilet cost to run each month?

A comparison from the book

Sigiriya. Chapter Five

"The complaint is that you charge that, and then the toilets are not clean."

Visitors accept a fair price; they do not forgive dirty facilities, so build clean ones.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

WITH500BUSINESS IDEASTO STARTTOMORROW

From the appendix of Why Not Sri Lanka? by Dr Maheshika Halbeisen. The idea and the mechanism are the book's; this kit was written for the site.