The mechanism, from the book

The tiny business pathway. A rural woman with an exceptional product should not need photography, English copy, packaging design and a distributor before the world can find her.

Every idea in cluster 7 uses this mechanism.

A first step

Interview 10 guesthouse owners and small producers about what they have lost in the past 5 years, to flood, fire, theft or cancellations, and whether any insurance claim was paid. Write the losses in a table. Take it to an insurance broker and ask what policy would cover those risks, and at what premium. Then ask the owners whether they would pay it.

Who pays first
A guesthouse owner who lost a season to a flood or cancellations and wants cover that pays quickly.
What leaves today
One uninsured loss can wipe out a small business, so the owner sells up or leaves, and the value they built is gone.

The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.

The Starter Kit, printableOne click, no form, no name.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

The only test any idea on this site has to pass. The four rules that go with it are here.

In the book

  • Ch. SeventeenOne Building
    The dozen small things that turn a product into money that stays
WITH500BUSINESS IDEASTO STARTTOMORROW

Idea 171 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.