Idea 147 of 500. Cluster 6: Food and drink as export, not just hospitality
Jackfruit as a meat substitute for the vegan markets of Europe, canned and frozen
The mechanism, from the book
Dilmah says it earns over 3 times the national average price for tea, because it does its own blending, branding and packing. The proof has been sitting inside the industry all along.
Every idea in cluster 6 uses this mechanism.
A first step
Can or freeze a trial batch of young jackfruit in brine, prepared the way vegan cooks use it abroad, and have a food lab check its shelf life. Send samples to two vegan restaurants and one plant-based food importer in Europe, and ask what price, pack size and certification they need. An importer's written specification is worth more than any number of compliments.
- Who pays first
- A plant-based food importer in Europe that wants jackfruit from a named origin with a steady supply.
- What leaves today
- Much of the jackfruit crop falls and rots in season here, while vegan kitchens in Europe need a steady, packed supply.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. ElevenThe Mechanisms
What a brand and an owned variety are worth, from the kiwifruit growers - Ch. TwoAn Island Nobody Has Counted
The island's spices: pepper, cardamom, cloves and nutmeg
More from cluster 6
Idea 147 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.