Idea 129 of 500. Cluster 6: Food and drink as export, not just hospitality
Luxury picnic catering at heritage sites
The mechanism, from the book
Dilmah says it earns over 3 times the national average price for tea, because it does its own blending, branding and packing. The proof has been sitting inside the industry all along.
Every idea in cluster 6 uses this mechanism.
A first step
Find out the rules for eating near the heritage site closest to you and choose a permitted spot nearby with a view. Put together one hamper with local food, proper linen and a printed menu, photograph it, and show the photos to the concierge at two hotels that send guests to the site. Ask what price they would charge guests. One booking proves it.
- Who pays first
- A hotel concierge whose guests visit the heritage site and want something more memorable than a packed lunch.
- What leaves today
- Visitors spend a day at the heritage site and buy almost nothing from the people around it, so the day's value leaves with the tour bus.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. ElevenThe Mechanisms
What a brand and an owned variety are worth, from the kiwifruit growers - Ch. TwoAn Island Nobody Has Counted
The island's spices: pepper, cardamom, cloves and nutmeg
More from cluster 6
Idea 129 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.