The mechanism, from the book

The single largest unused asset in the country is sitting at home, and the reasons are practical, not attitude.

Every idea in cluster 23 uses this mechanism.

A first step

Pick three women-led businesses from this list that already make something to export, and ask each what it would need to stand at a trade fair: samples, price lists, a card in English. Then approach the other exporters planning to share a stand and ask them to give the first slot to women-led firms. The proof is a slot agreed and three sets of samples ready.

Who pays first
A woman exporter who could never afford a stand of her own, and pays a share because the first slot puts her product in front of buyers.
What leaves today
Products made by women often leave through a trader who sells them abroad under another name; a trade-fair slot lets the maker meet the buyer.

The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.

The Starter Kit, printableOne click, no form, no name.

The test

Does it keep value that now leaves the island, or build the proof that lets somebody else do so?

The only test any idea on this site has to pass. The four rules that go with it are here.

In the book

  • Ch. OneThe Letter That Says Yes and Means No
    32% of adult women in work, against 70% of men
WITH500BUSINESS IDEASTO STARTTOMORROW

Idea 447 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.