The mechanism, from the book
If Sri Lanka earned what the Maldives earns per visitor, the visitors it already has would bring in $2.4 billion a year more.
Every idea in cluster 1 uses this mechanism.
A first step
Ring 10 lodges near one national park and ask each whether it can sleep a family of seven across three generations in connected rooms, with a ground-floor room for grandparents. Note which cannot. Then offer one willing lodge a trial: you market a three-generation package to Sri Lankan families abroad planning a trip home, and it holds the rooms. One family booking proves the gap.
- Who pays first
- Sri Lankan families abroad bringing children and grandparents on a trip home, who cannot find one place near the park that sleeps them all together.
- What leaves today
- Large family groups split across hotels or cut the park visit short; a lodge built for them keeps every night and meal in one place.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. FiveThe Most Photographed Rock in the World
The stay shortened by nearly a quarter, and the $2.4 billion gap
More from cluster 1
- 1Boutique eco-lodges with heritage views
- 2Luxury treehouse stays in forest margins
- 3Glamping with proper service, at sites with none
- 4Heritage homestays in family houses
- 5Floating cabanas on the ancient reservoirs
- 6Forest holiday villages on the Center Parcs model: lodges among the trees, a covered pool, bikes and a lake, so a family stays a week, not a night
Idea 16 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.
