Idea 138 of 500. Cluster 6: Food and drink as export, not just hospitality
Wood-apple, soursop and passion-fruit juices and sorbets for export
The mechanism, from the book
Dilmah says it earns over 3 times the national average price for tea, because it does its own blending, branding and packing. The proof has been sitting inside the industry all along.
Every idea in cluster 6 uses this mechanism.
A first step
Churn wood-apple, soursop and passion-fruit sorbet in small batches and sell them from a freezer at a café in a tourist town for 2 weeks. Note which flavour visitors buy again. Then ask the frozen-dessert buyer at a Sri Lankan supermarket abroad whether they would take frozen pulp or finished sorbet, and at what price. Their answer tells you which to export first.
- Who pays first
- A Sri Lankan supermarket or dessert maker abroad that wants tropical fruit flavours most of its customers have never tasted.
- What leaves today
- Fruits unknown abroad ripen and spoil here in season; frozen pulp and sorbet let the flavour, and its price, travel.
The idea and the mechanism are from the book. The first step was written for this site as a suggestion; if you know a better one, say so.
The test
Does it keep value that now leaves the island, or build the proof that lets somebody else do so?
The only test any idea on this site has to pass. The four rules that go with it are here.
In the book
- Ch. ElevenThe Mechanisms
What a brand and an owned variety are worth, from the kiwifruit growers - Ch. TwoAn Island Nobody Has Counted
The island's spices: pepper, cardamom, cloves and nutmeg
More from cluster 6
Idea 138 of the 500 in the appendix of Why Not Sri Lanka? Every one can be started by one person, one family or one small firm.